Euclid Applications Limited wanted to create an ambitious, social media-driven review site for the new ‘micro-blogging’ era. The idea is to allow users to quickly add their ‘rating’ of various cultural items and with it a small, one line review (compatible with Twitter and Facebook etc). The complex design was custom built in collaboration with our friends OH Digital, with design by Unequal Balance. The site already has over 10000 items and more are being added all the time.